2. Which Purposes Will EVEN Use Your Personal Data for?

The Personal Data collected by EVEN is used for the following purposes:

1. To allow you to use the Service, to set up a user account and profile that can be used to interact with other users, and to allow users to identify each other by displaying Personal Data to other users and visitors of the Service.

2. To provide, administer, and communicate with you about products, services, offers, programs, and promotions of EVEN and its partners (including surveys and any other marketing activities). If required under applicable law, we will only send you promotional communications with your consent. Any of our communications with you, including any phone calls, may be monitored and recorded for quality purposes.

3. To provide you with EVEN access associated with your EVEN Albums;

4. To personalize and tailor content we send or display on our Services and to otherwise personalize your experiences. To assist in these purposes, as well as the other purposes identified in this Privacy Policy, at certain times, we create a profile relating to you in order to show you the content that we think you might be interested in and to display the content according to your preferences;

5. To reach you with more relevant ads and to evaluate, measure and improve the effectiveness of our ad campaigns; to send you newsletters, offers or other information we think may interest you; to contact you about our Services, products, or other information we think may interest you; and to identify potential new customers;

6. To operate, evaluate and improve our business, including developing new products and services; managing our communications; determining the effectiveness of, and optimizing the content you see; analysing our products, services, website, mobile application, and any other digital assets; facilitating the functionality of our website, mobile application, and any other digital assets.

7. To respond to your inquiries. In connection with prospective service engagements, partnerships or vendor relationships.

8. To apply and enforce our Terms of Use and other agreements.

9. To protect the rights, property, or safety of EVEN, our employees, our users, or others, including by taking measures to prevent fraud and reduce credit risk; To comply with industry standards and our policies

We also may use the information in other ways for which we provide specific notice at the time of collection. We may combine information that we have collected offline with information we collect online, or we may combine information we get from a third-party with information we already have.

If you submit any Personal Data relating to other people to us, you represent that you have the authority to do so and have informed that other person about the contents of this Privacy Policy.